Every year companies spend billions of dollars on advertising. A major problem faced by marketing managers is to reach out to the right target audience. "Paid To Click" or PTC is an online business model in which advertisers pay the consumers merely to view their ads.

  If you have never ever made a penny on the internet, then this is the perfect icebreaker (or in "geek" language, the "Hello World" program) for making money online, because it is the easiest way. However, you typically get paid a few cents for each advertisement or webpage that you view for about 30 seconds or so. You also get paid a few cents for each person you refer to these Paid To Click sites and for each advertisement that is viewed by the people who you have referred.

  Despite severe criticism, especially from traditional advertising agencies, "Paid To Click" or PTC sites have millions of users and have become very popular, both with the marketers and the consumers. Why are PTC sites so popular? How easy is it to be the owner of a PTC site? How effective is it to advertise on PTC sites? How much money can you make if you join the best PTC sites?

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